Educate your clients!

In the past weeks, most of the work that I have been doing was around sales and it has been an amazing journey so far. The things you learn from receiving hundreds of NO is just pure gold.

There are many things that you find about yourself and if you offer SEO services about what others think of the job you are doing. Most of the clients had bad experiences in the past and they are thinking that SEO is just something they don't need.

Educate your clients in what SEO is about. It is our job to make clients understand what advantages can SEO bring. If you are working in the industry for a good period of time and have an understanding of what SEO is, you can easily pitch to your clients the advantages and disadvantages of working with you.

In order to do this you need to have:

1. A good strategy for the niche in which your client is.

2. A discovery session with your client in which you discover who is the actual customer they are targeting.

3. A strong audit of the domain and the keywords the domain is currently ranking.

4. A weekly plan where you show your client what progress you will make

5. A tracking system where you show your client what advantages did your actions bring.

6. A strong content plan.

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Do you think that we should ignore clients with low SEO knowledge?

Let me know what you think and if you are client what bad experiences you had so we can all learn from it.