Winning Local SEO Against Established Players: Secrets Tips

We all know competing with a long-established company in a local market is no child’s play. Without sharp strategies, it’s hard to win against businesses and service providers already established in the local market.

Since I have helped a lot of local business owners compete against established rivals through local SEO, I am here with my personal experience.

Let's dig into this.

Start with GMB

If you haven’t already set up your Google My Business listing, this is a great place to start boosting your local SEO. Google My Business is considered to be a top influencing factor in terms of local search. While creating your GMB listing, make sure you completely fill your profile and tap local keywords related to your niche.

Google My Business also has the feature to publish short posts. Create them to tell Google that your listing deserves to be on the top spot.

Get local with your content

If your website is the sun, your content is the gravity that will pull the visitors. Broader content may appeal to a global audience but if you wish to target a local audience, create local content on specific topics depending on your industry.

Publishing may also range from a blog for your website to content for your social media channel, whatever makes the most sense for your company. Here are 2 unique ways to win local SEO against bigger rivals:

1. Make direct comparison pages or blogs: A lot of new businesses competing with a long-established player make comparison blogs, videos, and pages to lure potential customers. These are quite easy to rank. Sometimes, if the rival is impulsive, it will create a post in reply giving you free publicity.
2. Create company listicles: This is also something that newbies do. Creating a post like 'Top ______ Alternatives in CA for Big Savings' can help put your brand on the customer's radar. Keep your at the top with contact details. List others without contact info.

Tap unique locations

If your business is active across the state, consider creating separate location-based pages. These location-based pages will exist on your website and will rank for unique location-specific searches. This will help optimize your business for multiple locations and will boost local SEO dramatically.

A lot of businesses make the mistake of trying to capture a lot of locations through one page. That hardly works nowadays!

Please note that this is what I have learned from my personal experiences while working in a marketing agency for the past 2 years. Let us know in the comment section what you think about this.

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