Google dispels myths about crawling budget and website loading speed
- Loading speed is not as important a ranking factor as many SEOs think. Pages with more relevant content will rank higher than pages with faster loading speeds.
- There are many regions in the world with slow internet connections. This must be borne in mind when developing websites.
- On average, a web page usually weighs several megabytes. The recommended size is about 500 kilobytes.
- There are several problematic points in the tactics of SEO specialists: for example, many people think that images of the minimum size have a positive effect on loading speed, while rejecting "lazy" loading.
- No need to get hung up on reports and recommendations from services like Lighthouse. Changes implemented as recommended by such a tool do not always result in an immediate acceleration of downloads.
- Different types of devices load sites at different speeds. Therefore, you should not think that the site is fast if it opens quickly on a smartphone of the latest model. You need to track from which devices your users open the site, and improve the speed for them.
- AMP is not a ranking factor.
- AMP is important in the same way that ranking speed is important.
- If there are two pages with approximately the same quality of content, the page with the faster loading speed will appear higher in the search results.
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