You land a "really great" brand name domain and Twitter account that appeals to a specific demographic but you only have $500 to spend. What do you do to turn it into income?

The name is a strong masculine sounding informal word that's well known enough to be recognized instantly by people in a specific country, there's less than 500k results in Google and the only SEO competition is dictionaries, there are no brands or trademarks.

The word is embedded into local culture in a generic way that expresses how cool something is.

What's the easiest low-hanging fruit to monetize a great name and get the brand ranked above the dictionaries?

Would you build a t-shirt store? Blog? Magazine? What's your strategy?