Analytics is the procedure wherein you acquire information from special wings of the organization, such as sales, marketing, HR, etc. It is used to automate decisions, unknown outcomes, analyze web traffic, etc. In different words, analytics is the bridge between data and decision-making within a firm, with the help of this the managers or firm owners can determine the likes dislikes of their products, ROI generated through ads, track any type of conversions.

Google has recently launched the latest version analytics tool that is specifically made for event and conversion tracking.

Now we have some tools to measure the analytics of the website or for a firm:-

Google analytics 4
Universal analytics

Google analytics 4: It is the latest version of Google analytics, as it is the 4th version that’s why it is called GA4. In GA4 a new property is added in which expanded predictive insights, deep integration with Google Ads, cross-device measurement capabilities, also this is used to predict outcomes. It can measure throughout domain names or connect to information Studio maintain to roll out, sometimes every day. GA 4 specializes in event tracking, shows more data as compared to Universal Analytics. It also has a debug view from where a user can see the preview of the changes made to the events.

Universal Analytics: It is also the version of Google Analytics, which is conducted that how data is collected or organized. This is introduced in 2012, after that through universal analytics you can integrate data from multiple devices also. In UA you can recreate the dimensions of your data according to our research.

GA4 uses event and parameters concepts whereas Universal Analytics uses the concept of page views and sessions.