Technical SEO plays a crucial role in improving website visibility and ranking in search engines

Technical SEO refers to the process of optimizing the technical aspects of a website to improve its search engine visibility and ranking. Technical SEO involves optimizing website structure, page speed, mobile responsiveness, URL structure, and other technical elements that affect search engine visibility.

Technical SEO is critical because search engines use technical factors to determine the relevance and quality of a website. A website that is technically sound and optimized is more likely to rank higher in search engine results pages (SERPs), which can lead to increased traffic and visibility.

Some of the important elements of technical SEO include optimizing website structure, ensuring website security (HTTPS), optimizing website speed, improving mobile responsiveness, using structured data markup, and optimizing website URLs.

Overall, technical SEO plays a crucial role in improving website visibility and ranking in search engines. As a digital marketer, having a strong understanding of technical SEO can be incredibly valuable in creating successful SEO campaigns and improving website performance.