Persistence is key.

For those of you that have used Yelp for either a citation, listing, or advertising, I am sure you can attest that if nothing else they are persistent. While I continue to dodge phone calls, emails, and continued attempts at correspondence I am reminded that as masters of SEO Yelp offers a lesson worth remembering. The key to long-term success in this game is persistence and consistency. (Garrett if you're reading this-it's not you man-it's me.