Okay, hear me out. Your brand SERP tells you a lot about where your SEO strategy stands.

It shows:

• How your brand is perceived online.
  • Brand SERP reveals the way users see your brand when they search for the exact brand name. This can tell you what Google understands about your brand as well.
    
• The results of your digital content strategy.
  • If your current brand messaging, brand voice and best content are not appearing on brand SERP, it’s time for a content refresh.
    

Examples:

• If you are investing in video, and you don’t see videos (or see the wrong ones), then you need to rethink your strategy.
• If your Twitter account is active but you don’t have Twitter boxes (or worse, Twitter doesn’t even rank in the blue links), then you are not engaging your audience and your approach needs a rethink.
• If you are actively looking for reviews on specific platforms, but they are outranked by other platforms, then you are probably focusing on the wrong places.
• If your brand SERP text doesn’t project the brand message you have crafted on your site and other platforms, then ask yourself if your message is consistent and look at how and where you are pushing that message.

The list goes on and on.

Ultimately, brand SERP gives you a window into the impact of your overall digital strategy.

Thoughts?