Directly target your competitors' customers & boost your conversions (Tuwio Launch)

Hey everyone,

I've worked as a web dev, operated ecommerce side hustle, but recently I've been hired by a forward-thinking company which I've helped with growth dev stuff. Together we worked on coming up with creative ideas on cutting customer acquisition costs by 10x (that was the goal) and tried a bunch of things. Really liked working with them, and through the project we came up with a couple of ways, one of them being very striking:

Basically, it's about targeting your competitor's customers directly. We're basically scraping and leveraging a exorbitant amount of publicly available data - the trick is, we're able to match it with a specific company or niche's audience and customers. Then, we go on to vet & verify the lists, making sure they are all real people with engagement to the said brand(s). That means, if we decide to pick 10 companies and create a custom audience list based on their audience and customers, we're able to do that. Works no matter what sector you're targeting, or location, or anything else. Pretty amazing! So, with my co-founder and I, we've decided to turn this into a B2B product for every company to use & boost their ad campaigns - Facebook, Instagram, Google, LinkedIn, even TikTok!

So, for the past few months, we've experimented a lot with the algorithm and ran 3 consecutive paid Beta tests (thank you early believers!), in which there were many redditors I met here! Thank all of you. After concluding the Beta with 93 companies/people/agencies in total, we're very confident in the product ready to launch! It's called Tuwio - we bought the 5-letter domain after some work (that story is for another time, but I'll share if anyone's interested).

In essence, Tuwio means means lower ad costs, higher targetings and conversions! A few examples: One US startup we worked with achieved 7x the amount of conversions they usually get. Another hardware tech company cut their cost per results by ~80%. Another company that does B2B cloud hosting sales was able to target their competitor's audience and now converting them to their company, they were small but their offer was better, but had tough luck with ad-based conversions until Tuwio. Another one was an Etsy shop owner that decided to go direct-to-consumer and now struggling with ecom sales, and now their cost-per-purchase is almost the same as their old cost-per-click, after Tuwio. Now we're in the process of writing these examples as a case study for everyone to see & be inspired. With good creatives, good product & good experience on top of this, one can build a rocketship, basically. The only key thing is to experiment with Tuwio lists a little, and make sure not only the campaign starts well, but scales well - which our support team is excited to help with!

Sorry for the long wall of a post, but we're so excited, and Tuwio is now launched!

You can contact me here by sending a PM, or just send us an email at hello@tuwio.com for any questions, requests or to start your journey with us.

Best to you all!