PAGE-LEVEL FACTORS

1) Keywords in title tag

- what is a title tag?

whenever you search for something on google the SERP will pop up with recommendations. Title tags are simply the headlines on a SERP

Having an title tag that starts with an keyword and having keywords in the description of the title tag will increase SEO search results

2) H1-H6 Tags

H1 tags are the main subject matter your page is about

H2 Sections to break up content, using similar keywords to the H1 tag

- H3 Subcategories to further break up the content on your site

You want to make sure you have relevant keywords in all your tags without keyword stuffing

3) TF-IDF

- is how often a word or keyword appears on a document

Google uses this tool to determine which terms are topically relevant or irrelevant by analyzing how often a term appears on a page and how often it is expected to appear on a page

you can use TF-IDF results to compare content on your page with your competitor pages from there you can see which keywords have a higher search volume and lower competition. TF-IDF results will show you keywords and themes related to your keywords also.

4) Content Length

-content with more words are preferable in the algorithm compared to shorter, superficial articles. Average first page google results

was about 1400 words.

5) Table of contents

- Using a table of contents can help google better understand your page content and can also result in site links

6) LSI ( latent semantic indexing)

- LSI are keywords or phrases that are related to a webpage target keyword, their purpose is to help search engines better understand the content of the page by adding context and connecting the copy to the target keyword.

use LSI keywords in your content and title and description tags, also can be used to optimize images. etc.

7) Page covers topic in depth

Make sure your content covers every angle in depth to boost ranking

8) Page loading speed

- Search engines uses page loading speed as a ranking factor

9) Use of AMP

Amp optimizes your page for mobile experience and page speed

10) Google Hummingbird

- Instead of just matching vocabulary in the query to vocabulary in the search results, the new algorithm works to understand the meaning of the query and match it with relevant results.

Instead of just optimizing your content for specific keywords you need to optimize it for the topic you are trying to rank for

11) Duplicate Content

- Having identical content on the same site will greatly reduce your site search engine visibility

12) Image Optimization

-Images bring website to life and help with google seo

( search web on how to optimize images)

13) Content Recency

- Make sure your are updating your content, google favors recently published or updated content

14) Keyword Prominence

- Having a keyword appear in the first 100 words in your content correlates to first page results

15) Outbound Link Quality

- Having links out to authority well establish sites will increase seo rank

16) Outbound Link Theme

- Make sure your back links are to sites that are relevant to your content

17) Syndicated Content

- Make sure your content is original and not scraped or copied from an index page

18) Helpful “Supplementary Content”

- Having Supplementary content will help boost ranking on google

ex: currency converters, calculators, sidebars navigational buttons etc

19) Content Hidden Behind Tabs

- Do not use tabs to hide content, that content will not be index by google

20) Outbound Links

- having to many outbound links can kill ranking

21) Multimedia

-Make sure your site has quality multimedia

22) Internal Links

- Having internal links on your site helps google find index and understand pages better on your site

23) Reading level

-Google estimates the reading level of webpages

24) Affiliate links

- if you have to many affiliate links google will pay closer attention to you. Make sure you have deep in depth content on your page to make sure your site will not be label as a thin affiliate site

25) HTML errors/W3C validation

- Having sloppy code and errors will decrease ranking

26) Domain Authority

- domain authority is the indicator of a domains ability to rank by comprising of a variety of signals that indicate that a website is of high quality and that it can be trusted

Largely based on 2 factors:

-Age and Trust

new domains need to earn their stripes by letting the domain age, writing good content and earning high-quality back-links

-Popularity

having a good quality of back-links from domains that fit into your website theme

27) Page Authority

- page authority is based on three factors

age and trust

the amount of value received from internal and external links

the freshness of the last update

28) link Authority

- Link authority is an indicator of the ranking power a link carries over

Factors that determine the amount of link authority a page has:

- Nofollow attribute- are links that google does not follow

- Page authority of the page linking out- the more authority that a page you are linking out to has increase the link authority

the more links you have on a page the less authority is passed on

29) Link Location

The location of the link on the page that's linking out to your page matters too. Search engines attribute more value to a link

within a piece of content (so-called "contextual links") than to a link in the footer that's on every page

30) URL Length

shorter URLs tend to have a slight edge in Google’s search results.

31) Page Category

- Make sure your pages are under categories that are relevant

32) URL String

- The categories in the URL string are read by Google, make sure it lines with your content

33) References and Sources

are signs of quality incorporate them into your content

34) Bullets and Numbered Lists

using bullets and numbers list help make a more reader friendly site and can boost ranking

35) Priority of Page in Sitemap

Sitemap is a blueprint of your website that help search engines find, crawl and index all of your website's content.

Sitemaps also tell search engines which pages on your site are most important ( Must have for new sites)

36) UX Signals From Other Keywords Page Ranks For

- google values site that rank for other keywords users value for similar queries

37) User Friendly Layout

having content immediately visible when your site loads increases rank