How bad is indexing search results on Google?
So long story short I've been living a frustrating few months.
My SEO spiked to 7k - 15k daily impressions which was great and that lasted for a month, then it started declining... it's now reached a daily of 500 - 800 impressions max and of course a decline in clicks.
I've audited our website in many tools, did so much investigations and optimized everything. I still can't find why we're facing this decline.
Now I'm starting to think it's because of the way our 404 pages work? If you reach a 404 page it will automatically redirect to a search result. For example, you landed on zayoom-dot-com/packs and let's say that's a 404 page - it will automatically land you to a search result for "packs" in hopes that you'd find it there.
Question is: I know Google doesn't like indexing links that take people to search results but can it be the reason I've had this massive decline in traffic?
Any help is SuUupPeR appreciated!!1
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