Google BERT Algorithm: How Can You Optimize Your Website for BERT

Time after time, Google has released several updates that are inching their way towards a rewarding customer experience. The Google BERT update is no exception to this trend.

Launched on 24th October 2019, Google BERT Algorithm has left SEO experts in a tizzy. And the hype surrounding it can be justified as it marks a new era in technology where the largest search engine transitions from semantics to a greater focus on the search engine.

Getting to Know Google BERT

BERT is an acronym for Bidirectional Encoder Representations from Transformers. Let’s take a quick moment to decipher such jargon:

• Bidirectional: It can simultaneously encode sentences in both directions.
• Encoder Representations: It can translate sentences into its understanding of the word meanings.
• Transformers: It can encode every word in a sentence against a relative position to build a background and derive context.

How Can You Optimize Your Website for BERT?

Now it all boils down to how you can optimize your website and get it ready for BERT?

And here’s the neat part – you don’t!

Given that Google BERT Algorithm runs on an AI framework, it will self-learn and self-train with every piece of information that it consumes. As a result, it is set to grow by many folds that even the developers cannot forecast. In fact, even BERT may be unable to predict its future decisions as it will transform with the changing landscape.

That’s not to say that you take no initiative whatsoever!

Here are a few pointers that may help:

• Continue doing what you do best – churning out high-quality, useful content.
• Research the target keywords and incorporate the related long-tail keywords.
• Plan, strategize and draft your content to meet the reader’s expectations.
• Create highly specific content around a topic.

With these minor adjustments, you can field conversational queries, which will be the stepping stone for Google BERT.

One of the greatest advantages of Google BERT rests in the fact that it will attract relevant traffic to your website. So every bit of effort that you put into creating content will convert and boost your other metrics. So gear up for this new NLP-based revolution!