Local SEO GMB Ranking Tips 2021

- Audit what the top 3 spots are doing ( not only at GMB level but onsite as well). Google is pulling out the relevance between the content posts on your GMB and your website. In my opinion, the ranking weight will move towards domain authority rather than mere keyword and CTR manipulation!

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- Boost CTR, not only using CTR boosters. You can embed your GMB post to the most highly-trafficked pages of your site to boost engagement signals through your GMB funnel.

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-Create QR code images of your Google posts/offers, invite people to discover the “hidden offer” to enhance engagement metrics and behavioral signals.

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- Grab the right cluster of GMB categories. I’ve seen that Google is rewarding a certain order of categories ( primary and additional). In some niches just having the main category seems to drive better results.

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-Products/Services: be sure that your GMB products and services section is “mirroring” your website. If your business has a lot of products to be imported you can use special online services like Pointy to automate the process.

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-Publishing frequency: Audit the GMB publishing frequency of the top #3 and double down your post strategy.

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-Advance interlinking: Interlinking every single URLs of your GMB listings, be creative and create an interlinking structure that involves every single URLs available. Use advance crawling to spot hidden URLs inside your GMB.

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To kickstart your GMB optimization process you can now audit your GMB’s competitors' categories, publishing frequency, business title, and much more in just a few clicks.

Please share your top local SEO tips 2021.
Thank you