Here's My SEO Process

Hello Everyone, so I recently posted about having my first client start ranking for a variety of different counties in his area and really seeing some great results and because of this post I got a ton of messages asking me how I do it or what my SEO process is, so here is the basics of what I do.

The first part of my SEO process is all internal SEO as adding backlinks or any form of external SEO is pointless if your site isn't listed in the correct category. So here is my internal SEO checklist in no particular order

Internal SEO Process

-Check the amount of content (Google tends to promote or favor sites that are more full of content)

-Proper keywords (These are the most used words or phrases on your page and Google uses these to identify what your website is about) My big tip would be to add a location based keyword in the top 3 keywords to help drive local traffic

-Proper Title Tags (Title tags appear on search engine results pages and they help tell both the user and Google what your website is about) My tip for these would be to have them laid out as
(Service) (Location) | (Company Name) so for instance Illinois Roofing | The Roofing Group

-Proper Heading Tags (Heading tags essentially help Google prioritize your content and by having your most important sections related to the service and area Google will see what your site is mainly about)

-Local Business Schema (Schema is an easy to read structured code that allows Google to determine where your business is and what services you offer)

-Load Speeds & Mobile Optimization (This is important as Google tends to favor sites that promote positive user experience and these are both important aspects)

Once my internal SEO is set in place and looks good to me I then move into external SEO which for me involves a mixture of backlinking and GMB work.

External SEO Process

-List GMB profile

-Create Social profiles & other citations for GMB profile

-Add Backlinks from current list (This is a mixture of guest posting, blog posting, PBN only from safe private networks, and a few directories)

-Crawl competitor sites for any potential new links to add

-Remove poor or spammy links

Now I'm sorry if this list wasn't as in depth as it could be, I do run a competitor and website analysis prior to starting but I didn't include all that information on here as I felt most of the questions I received were more geared towards the actual process after onboarding but I hope this helps and feel free to ask any questions.