How I got 5 referrals and 2 clients from 1 personalized cold email within a week

I sent a highly personalized cold email to an e-commerce store in home decor and lifestyle niche stating in this format -

Email Subject - 10 ready to implement suggestions for your website to improve your SEO
Body -

• My introduction
• Some suggestions (technical and UX ) that can be implemented right off the bat within 30 mins (offered value)
• Case study of our past projects of the same niche
• How we can help them grow (in 100 words)
• Brief pitch for a free consulatation call

I got an invation for a meeting with the founder and their in-house SEO within 10 mins. Provided an consultation for a small fee and helped them understand and implement the suggestions.

I was not able to close the deal but got 5 referrals through word of mouth and signed 2 clients today!

I'm so happy today. Cheers.