Building a Dog Grooming's Website to target

I am working on a client's website and am not sure when to create a new landing page for a service. I've been building websites for a bit and have done some SEO, but haven't dove in too deep.

What I'm dealing with:

I have a small local based client that does pet grooming. I've found that there are enough searches that follow this sort of format: <dog breed> haircuts. In an ideal world, we'd create a landing page for the breeds with the highest search volume. However, time and money is a constraint.

So, I'm structuring the page to include a section that will specifically call out the dog breeds that they groom. The featured images (throughout the page not just this section) will be of the major breeds people search for & will include alt text calling out the breed name.

As of right now, the dog breed call out section will be somewhat buried and will just appear as list items in the html. Or I've considered dropping a breed list into a FAQ section. Anyway, I'm wondering how you might structure a site like this to be optimized for the <dog breed> haircuts search format? Are there specific meta tags or structured data I can use to help out?

I think the general concept that I am missing is - how do you optimize a single page for multiple moderate value keywords while continuing to target one high value keyword?

submitted by /u/Fragrant-Berry4943
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