Getting a fair amount of image impressions but not web?

Hi, I have a page on my site (seasonal niche) that's doing 4k impressions the last 4 months on image impressions. I am around 10-40 in most keywords that I rank for.

For some reason though, my page doesn't rank at all for web for the same keywords.

I have all scores in the 90s on lighthouse and its long-form content.

I don't have many backlinks on my site yet as I am still building other content and don't want to do outreach til I'm finished.

What can I do?