My traffic is decreasing on the particular category pages if I compare it with last year.
Traffic = Negative change
Impression = Positive Change
CTR = Negative Change
Ranking = Positive Change
I understand that increase in rank might decrease the CTR, but why the clicks are decreasing? Also, the impression showing positive change which helps me to understand that the trend is the same or increased.
Although, we haven't changed anything in MT and MD. What else might be hurting our CTR?
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