Hello there! After seeing how helpful the people here are, I decided to create my first post!

I have a professional photography client that I'm doing Google Ads for. We been getting a handful of leads each month, but the client finds many of these leads of poor match. It's mostly to do with the low budget of these leads that don't fit their clientele.

I've already included negative keywords related to "cheap" and "free". The landing page also features the more 'high end' brands that the client has worked for. Is there something more that can be done to improve the 'quality' of the leads coming from Google Ads?