What would a good seo strategy be for an injury law firm website, that has a local client base no bigger than one State. It is my firm, and I'm handy with websites (I built the site through WordPress and an existing theme plus some extra css) but I have never really considered seo. The website has been online for 4 years now and has social profiles, Google My Business/Map, and a few directory listings. I would love for the firm to get more clients but Google ads is presently my only real way at the moment (other than referrals) - this is expensive! Anyone got any ideas on some things I can do to draw more leads? My site barely ever ranks in Google, definitely not on page 1 even locally. I've never tried display marketing because I've assumed it wouldn't work for my style of business. If you've worked on a strategy in the past for an injury lawyer, I'd love to hear what worked / what was a waste of time. Thanks all