My brother recently started a home remodeling business, being an advantageous young man who thinks he can have the world, I told him I would take on efforts to increase capacity and scale his company 10-fold in the first 2 years. I started with with some A/B testing for social media platforms. we weren’t having much conversion through FB + Instagram. I immediately looked into google ads but after doing some research I realized SEO’s might be a better option to start off with.
My question is, what benefits have you seen from SEO’s vs Google ads? What are some pitfalls? How much money is needed to be spent to actually make it worth it?
I’m looking for a company to list our business on directories and potentially take care of keyword integration, blog posts, articles, and position tracking.
I’m extremely new to this, I’ve been in sales for my 5 year career life since high-school and I understand the importance and accessibility of scaling a company. Seems like it’s too accesible and the amount of options is overwhelming at the least.
Your responses are appreciated internet janitors. 🫡
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