How to start blogging in my native language?

I already have a blog that's in English. I would like to buy another domain, get the English articles from my other site manually translated into my native language and get it published.

The state (Kerala, India) I come from speaks a language called Malayalam.

We do have a few websites in this language. But there aren't too many of them. And the structure of these websites and the content they publish are all sub-par.

I know I can do a much better job. But thing is, I have no idea how I'll optimize the new site for my native language.

Please share your opinion. Any tips that will get me started is very much appreciated.

Thanks!