Ways to beat entrenched SEO competitors?
Background -
Our niche is structured like this -
hugely dominant #1 competitor - ranks #1 in literally every single keyword imaginable.
3-5 followers that fight for positions 2-6. This includes us. for our site - we are starting to hit #2 for a lot of keywords. The issue is - that we're hitting a ceiling in growth because we can't displace #1.
However, the real growth is if we could ever rank #1 for keywords.
How do we tell how long it will take to start displacing them? And how do we know if we have a chance even?
Thanks in advance.
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