Optimizing Blogs for SEO

Hi just joined. I’ve started a blog for the company I work for. The hope is to draw more local traffic to the company website. I’m just curious if there’s any quick easy tips for seo in this area. Is listing keywords after the end of the article a bad idea? I want the article to read smoothly and don’t want to force things into it. This is for a pest control company. Any help is appreciated.