Can anyone recommend a good paid SEO tool that is 'mid-range' in pricing?

All the big guys are fantastic from what I can see but cost for their basic plans start at...

- Ahrefs $99/month

- Moz $99/month

- Semrush $119/month

I have used some free tools but I find myself wanting a bit more.

To use an analogy, I'd love the 'McDonalds of SEO' - mass market, convenient, budget but also fulfilling. I don't need a Michelin Star Restaurant. Hope that makes sense!

Again the tools mentioned above are great for bigger businesses but for a small company, I cannot justify it - maybe one day! But for now...

Anyone recommend something more 'budget'?