Should an SEO audit be free or paid?

There is a lot of debate about whether audits should be free or paid. According to the general consensus, you get what you pay for. But in the SEO industry, that's not always the case. The amount of time and money you're willing to invest will determine whether an audit is free or paid.

One school of thought says that audits should be free, and if you pay for an audit, it better come with some real action items. If you're paying for an audit, it should come with actionable guidance that will have a positive impact on your site's success.

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