I am creating a website for a gym in a little city (let’s say city name is called York).

Should I put the H1 “Gym in York” in the header which is in the beginning of EVERY site of the website? So the H1 (with the Header) would be the same at every site.

Or should I just put the firm name in the header of the website - and the H1 “Gym in York” AFTER the header ONLY on the start page of the website?