It's not all about Google you know. Well, it mostly is, but that doesn't mean there aren't other search engines out there.

While you may not pay as much attention to Bing as you do to Google, you should at least set up Bing Webmaster Tools.

Why?

Because it’s pretty simple to do so and can help you get additional SEO traffic to your site.

Bing Webmaster Tools (Bing WMT) is a free Microsoft service that allows webmasters to add their sites to the Bing crawler so they show up in the search engine.

It also helps to monitor and maintain a site’s presence. Bing Webmaster Tools is to the Bing search engine, what Google Search Console is to Google.

Okay, but is it really that important?

If you think that you should ignore Bing then you might be making a mistake. Whilst it's nothing compared to the traffic you'll get from Google, it will likely still represent a sizeable % of your search traffic.

For example, my Bing traffic makes up 9.47% of my total search traffic. When you start growing, that can be a seriously high amount of traffic and revenue you've left on the table.

Simply Google Bing 'bing getting started checklist' to get their guide.

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PS if you want to improve at SEO I have a completely free 100-day course. Link below.