My webiste ranks #1 in our Top Organic Keywords, however we have a CTR of less than 2%. Why?

My website already ranks #1 in the top 10 organic search keywords.

We are a small eCommerce site that sells western and original exotic skin boots to the Hispanic market. Our website is primarily in Spanish, but we also have a translated version to English.

But we only get less than 2% in CTR, based on data from Google Search Console. We have tried multiple version of the Headline as well as the Metatag description, but the numbers are basically the same.

According to some reports, the #1 position should be getting like 30% to 40% CTRs. Which is dismal when compared with the 1.8% that we are getting.

Please, could someone provide feedback on why we getting such a low percentage of CTR on our #1 ranked keywords?

I would appreciate your thoughts and advice.

Thank you!