Hello,

I'm a real estate investor and I just created my website last week to start generating leads. Initially I was just going to focus on local SEO but I have competitors that use google ads and do well with those.

For context, I know a little about SEO and not much about google ads outside of playing with it for the past few days. I was going to just pay an agency that specializes in real estate google ads, but there is a bigger player in our market that is using that company and he's paying extra for exclusivity.

There isn't a ton of competition for local SEO here I don't think. It's a smaller market and most of my real estate competitors aren't too savvy with SEO. However, I could be wrong on that.

So I'm attempting to do it myself with google ads. I guess my question is, should I focus on the google ads and square them away or just continue pushing for local SEO rank?