Error Message Marketing: Steal Clients From Your Competitors

Error Message Marketing: A nifty sharp technique to steals clients from your competitors. Although I have used this strategy for SAAS products and in affiliate marketing but its scope is quite vast and open to your imagination.

I first learned of this strategy when I was comparing video editing apps a few years back. I tweaked it a bit and have used it with some brands, and it has been a great success, especially considering the low competition and little effort.

Let’s break it down:

1. Goto your fav premium SEO tool & find the top pages of your competitors.
2. Find out what problems they rank for by filtering results using words like problem, broken, fix, error, etc.

Alternatively

In browser address bar type

Site:website.com intitle:fix OR intitle:error OR intitle:problem

Use that as an inspiration to write articles on these problems & smartly suggesting your own products.

Remember, people, go to the internet to find solutions. If you solve their problem, the chances of conversion go up considerably.

I hope this small tip was useful :)