There's a lot to like about well-designed infographics — whether it’s the beautiful typography, concise messaging, clever layouts, or bold graphics.
Not to mention that people retain 65% of information passed along with an image compared to only 10% when they listen to the same piece of information.
As the fourth most-used type of content marketing, infographics pop up all over the place — from social media posts to whitepapers. But don't be fooled. They require just as much strategic thinking as a blog post or video.
Yet, as this list of the best infographic examples shows, the effort is worthwhile. Adding them to your marketing strategy can increase web traffic by 12% and help you stay competitive in the B2B crowd, where 65% of marketers use infographics.
Luckily, there are numerous resources to create beautiful infographics of your own.
To help inspire your next visual creation, here are a handful of stunning branded infographics to kickstart your creativity.
Best Infographic Examples to Get Inspired
Simple Infographic Examples
1. 10 Records You Can Break Working From Home, by ChairOffice
Although it’s essential to complete your tasks and remain productive while working from home, many employees often find themselves working too hard without any breaks.
This brilliant, yet straightforward infographic from ChairOffice contains 10 world records you can attempt as you take necessary breaks from work.
With vibrant colors, animated characters, and text, this infographic shares a simple message: take breaks. Who knows? You might be breaking a world record.
2. A Simple Guide to Shooting Video By Yourself, by Spielcreative
Although 86% of businesses use videos as part of their marketing strategy, only a few get it right.
Whether it’s background noises, poor lighting, or some other distraction, the videos don’t usually come out the right way.
This infographic from Spielcreative offers tips you’d need to create incredible videos all by yourself.
The use of simple graphics and arrow pointers makes the visualization easy to follow and understand. You also don’t have to strain your eyes to read the text, as it's big enough to read from afar.
3. A Purposeful Life, by Studio Patten
This free infographic from Studio Patten collects different survey results concerning living a purposeful life and presents the data with visually appealing charts.
Although the topic of a purposeful life might be a deep one, this infographic does a great job of presenting the information simply.
There’s also a nice balance between the use of text and data visualization elements.
4. The Most and Least Bike-Friendly Cities In America, by Tower Electric Bikes
Knowing whether a city is bike-friendly or not is a factor cyclists consider when moving.
Naturally, questions about the city’s bike lanes, cyclist fatality rates, and the number of people using bikes would come up in a cyclist’s mind. Tower Electric Bikes answers these questions using this simple infographic.
To make sense of the infographic, Tower Electric Bikes used color gradation (going from green to red) to help its audience of cyclists understand how friendly the different cities in the United States are.
Cyclists can take a look and tell they’d need to avoid the Los Angeles areas if they want to enjoy sunny days out on their bikes.
5. How to Enjoy Studying, by IvyPanda
Studying doesn’t always have to be a chore. IvyPanda created this excellent infographic design to help students enjoy studying instead of feeling burned out or turning to social media because of boredom.
The use of bright colors and minimalist animated design is brilliant from IvyPanda.
Business Infographic Examples
6. How SMB Sales Teams Are Keeping Up in 2020, by Zendesk
We all know 2020 led to massive changes in the way we work, buy, and enjoy leisure time. But this infographic by Zendesk hones in on a specific group (SMB sales teams) to show how they keep up with the times.
Through research-backed data, clear visuals, and concise copy, the main point comes across crystal clear: Know customers' expectations to meet them where they are.
This infographic does an excellent job following one theme, from start to finish. Readers can answer "What's the point?" within the first few sentences — a best practice, according to CoSchedule.
This helps focus your infographic and avoids cramming too much information into one piece, which is why Zendesk flowed from the research and stats to how SMB sales teams adopt new technology to keep up.
It even includes the benefits of CRM technology, like a 52% increase in productivity from sales reps. Of course, the benefits align with the customer service software Zendesk offers, making the infographic a good sales tool for its team.
7. Content Marketing in Times of Uncertainty, by LinkedIn
More than eight out of 10 people want brands to act as a news source in uncertain times, foster a sense of community, and provide educational resources. Whew.
As a content marketer, those are significant expectations to live up to. LinkedIn realized the changing global landscape would alter customer expectations and, as a result, content marketing strategies. So the team put together this handy infographic to help marketers focus on what matters most.
This infographic example features several design elements from LinkedIn's current brand. The graphics adhere to its primary and complementary color scheme, include diverse illustrations, and relate to the work-from-home times.
It also uses color block banners to add visual interest and break up chunks of text. But my favorite part? The ruler graphic on how to measure ROI and show why your efforts are worthwhile.
8. How to Be Productive While Working From Home, by Bannersnack
Working from home isn't the pajama party many people (used to) imagine. As offices closed and millions turned dining tables into home office spaces, Bannersnack created this infographic to help its employees transition to a different way of working. As a freelancer working remotely for the past five years, I found it full of practical tips and valuable tools.
Beyond essential elements like brand colors, Bannersnack includes information people can immediately put to use. While it's easy to stay planted on your couch all day, Bannersnack recommends finding multiple workspaces for different tasks — an inspirational spot for creative thinking and another for deep work and crunched deadlines.
Tips like this may seem small once you've been working remotely for a while, but for newcomers, it's one less thing you have to learn while adjusting to a different routine.
9. 45 Slack Tricks That Will Impress Your Boss, by Net Credit
A tool as powerful as Slack has many features most people will never use, yet this infographic makes it easy to look like the cool "Slack-er" at the company even if you've only mastered the /giphy shortcut until now.
Net Credit starts with a handful of stats to inform readers and give an idea of Slack's scope. Who knew people spend 50 million hours on the platform in one week? I'm intrigued and want to keep reading.
As you scroll down the graphic, you see a combination of direct headlines "Read Channel Highlight" followed by text instructions and visual cues. As a visual learner, I appreciate how these cues mirror the actual interface.
Each section is organized to help you find what you're looking for, whether it's "#channel" or "message" tips. Finance may be Net Credit's bread and butter, but this infographic shows how its team is adaptable and helpful — exactly what you want in a financial partner.
10. How Bad Data Affects Businesses, TD Insights
A bad egg spoils the whole bunch, but what effect does bad data have on businesses? TD Insights answers that question with this excellent infographic design.
The use of contrast makes this infographic visually appealing. Any reader can quickly identify the main themes and points of the design because of the creative use of different fonts.
Timeline Infographic Examples
11. Tech's Bizarre Beginnings & Lucrative Pivots, by Visual Capitalist
The beauty of infographics? They can be used by dozens of industries for hundreds of different purposes. But the best ones are often unexpected.
Take this graphic designed by Visual Capitalist. It reveals the wild origin stories of some of the biggest tech companies today. I had no idea YouTube began as a video dating site with the tagline "Tune In. Hook Up."
As a growing online publication that focuses on data and technology news, Visual Capitalist's audience is likely interested in stories around company pivots that led to success.
That information, coupled with a simple timeline structure, fun graphics, and hard-hitting metrics, makes it tough to look away from this infographic. Plus, we all need reminders that it's not where you start but where you're going.
12. Power Shifts, Studio Patten
The United States is a powerful nation, but that wasn’t the case centuries ago.
In this infographic, Studio Patten takes us on a journey through the years that show the most powerful nations at different times in history.
This infographic is simple, but it also uses creative images and text to provide a history lesson.
13. The Evolution of US Vaccines, by Janet Haniak
Humans have been fighting diseases and pandemics long before COVID-19. Here is one of the many infographics that make it easy to learn about past vaccines created to combat these diseases.
The use of real-life images instead of cartoon characters makes this infographic more believable. Instead of complicating the infographic, the designer made the timeline appear on a single line, with the notable event branching out of that line.
14. The Journey of Oprah Winfrey, by Blue Mail Media
Oprah Winfrey is one of the most powerful women alive today. But did you know she grew up in a poverty-stricken family and had a tough childhood?
This infographic from Blue Mail Media allows us to look into Oprah's early life and how she grew to become who she is today.
Although this infographic has a prominent blue background, the other bright colors make engaging with it easy. The quote breaks also add personality to the infographic.
15. Apple History Timeline, by Viziononline
Apple is the subject of this creative infographic created by Viziononline, and why not? Apple is one of the largest corporations in the world. In fact, you’re likely reading this article on your iPhone, iPad, or Mac.
But was Apple always this big?
With one look, a reader can tell that this visualization is about Apple because of the different products that appear throughout the infographic.
Interactive Infographic Examples
16. Response to COVID-19, by the U.S Food and Drug Administration
It wouldn't be a 2021 round-up without mentioning the global pandemic that kept many of us at home for months. The bright spot? There are infographics galore educating people on how to wash their hands and social distance properly.
The U.S. Food and Drug Administration (FDA) also relied on this visual medium to share how their regulatory department addressed COVID-19.
This infographic example made our list for several reasons. First, to show how infographics can highlight the impact, instead of sharing step-by-step instructions or research-oriented content.
The impact of each action is organized into separate columns and given a distinct color to help your eyes track from top to bottom. While this flow breaks the typical left-to-right reading pattern, it's not distracting or difficult to follow.
The healthcare worker design at the top of the page nods to those on the frontlines, the colors align with the brand, actual numbers are easy to read, and the page isn't crowded with text.
So the next time you need to explain the fruits of your labors to your boss, help win them over with an impact-driven infographic.
17. Pianeta Plastica, by Manuel Bortoletti for GEDI Gruppo
“Che bello” is the first thought that comes to mind for this design. The stunning data visualizations, oceanic color scheme, and easy-to-understand layout let the visuals do the talking. Visme explains how an infographic follows this essential best practice if it makes sense with all of the text removed.
That may seem impossible, but designer Manuel Bortoletti pulls it off with informative maps accompanied by clear keys and a bar graph that uses oil tankers to inform readers about how oil circulates the globe.
Even with my incredibly limited Italian, I understand that the main point of the piece is to inform readers about the impact of the Great Pacific Garbage Patch. And since this infographic was designed for the Italian media outlet GEDI Gruppo, it stays on-brand with a more formal editorial tone.
18. How to Properly Wear a Mask, by John Hopkins Medicine
Education is the crux of an infographic. And when you have mere seconds to capture people's increasingly narrow attention span, the information better be easy to learn.
That's why one of the best infographic examples comes from John Hopkins Medicine. They designed an infographic to share tips on a crucial COVID-19 procedure: wearing a mask.
Is covering your nose important? You bet. What about wearing a bandana as a mask? No way. Hopkins uses a combination of straightforward graphics and copy to make the do's and don'ts very clear.
As a renowned medical institution, Hopkins has the experience and authority to educate people on this topic, so it fits its brand and is helpful for everyone's health — a true win-win.
19. The Sustainable Development Goals Report, by the United Nations
Infographics are a great way to add visual flavor to otherwise dry content, like annual reports and whitepapers.
What stands out in this infographic example is how it can be used as one visual or divided into 17 sections — one for each Sustainable Development Goal. This allows the content team to choose which type of content best fits the target audience.
If the UN is speaking to organizations that empower women and girls, they can share the "Gender Equality'' graphic. But a non-profit that promotes all of the UN goals will likely be interested in the entire design.
While a lot of information is packed into each graphic, it's never overwhelming. Each goal is separate from the other with bold headers and distinct colors, which are also used to differentiate the UN's marketing efforts.
20. Ocean Pollution, by Stephanie Phung
Designer Stephanie Phung created this engaging visualization to make more people aware of the ocean’s current state of pollution.
This free infographic uses art to tell a story about the financial and environmental implications of ocean pollution. The designer also uses colors and design elements — the blue color for the sea — that people are already familiar with.
Ready to start designing stunning infographics?
Now that your creativity is sparked, it's the perfect time to start creating your infographics.
While the infographics you create might be different from those on this list, ensure they’re colorful and engaging. And most importantly, that the infographics pass across information in a manner that’s easy to understand.
source https://blog.hubspot.com/marketing/best-infographics-2016
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