The objective of Search Engine Optimization:-

1. Primary source of website traffic.

2. SEO Build trust and credibility.

3. Increase Engagement traffic and conversion.

4. Customer is a game changer,

SEO Impact buying cycle.

1. SEO Always being updated.

2. Understand the Environment of the web.

3. SEO Matters during COVID-19

4. Marketing

5. Branding

6. If it is not Google, It doesn't exist.