Conversion rate from blog to E-Commerce

Sup Guys, I'm here again. I'm working to an e-commerce and they've a blog. Usually they try to create content in order to do internal linkages to e-comm, with most links points towards to product pages.
Yesterday, I looked at analytics and saw that 1% of people who went the blog clicked in those links and went to e-commerce.

I would like to know, how much 'conversion rate' (blog to e-commerce) should I aim for?