What Do You Think or Tell Clients a Good YoY Improvement Is?
I've typically told clients that it often depends on a ton of factors like their level of competition, the niche, previous work, etc. But what would you all say is a good YoY improvement? I know it's different for each metric... but let's say for Organic Traffic growth, Search Impressions, Keywords, etc.
15%? 20%?
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