Google AM told us we need to spend $2M a year on paid search to rank a new site...

Need a good laugh?? Boy have I got a good story for you!

So I work at a mid-size company with B2C consumer products. We mostly sell to retailers, so we don't have our own site. But after some awesome success last year, we decided to get a few bids for an e-commerce website. We haven't even built out wireframes for this thing yet and my digital marketing coworker asked them in passing "hey, what a realistic budget and strategy to remain on page one for xyz keywords on our new site?" (keep in mind these are just product categories, non-branded terms)

Well guys, I shit you not, Google's account manager assigned to us came back and was like "Heeeeeey kiddo, if you pony up $2 MILLION dollars a year, you might just get there."

So in case you needed a good laugh today too, you can DM me for this hooligan's name and ask him all your burning questions... I know I've got a few of my own.