ahrefs vs. Moz vs. Semrush vs. Ubersuggest vs. something else completely for SEO Beginner?

I've been lurking on this sub for quite some time now and figured it was finally time to go ahead and create a post asking for some of your professional opinions regarding the best set of SEO tools for a beginner.

First, some context:

I am the owner of a small kayak/paddleboard rental delivery service, specializing in multi-day and weekly rentals. For most of the relevant keywords I'd be targeting, I rank somewhere roughly in the 4-10 range which, from what I understand, is well within "striking distance" of ranking in the top 3 if I were to spend some time streamlining my SEO. I use Squarespace to manage my website, primarily because that's what I've been using since I started my business almost 5 years ago. Outside of their rather basic SEO settings, I've spent very minimal time exploring other ways of driving organic traffic to my site or ranking higher in Google. The majority of my customers come from Google Ads and referrals from vacation rental managers/concierge services, but I'm starting to feel that ranking higher organically would do wonders for growing my business.

I'm hoping to get some feedback/recommendations as to what you guys think are the best resources, keyword researchers, SEO toolkits, etc. for someone pretty much brand new to SEO. I know there are loads of options (ahrefs, Moz, Semrush, Ubersuggest, spyfu, etc.) to choose from, and I'm hoping that some of you have tried these when you were getting started, and could point me in the right direction, or perhaps explain what you felt were the pros and cons of the various platforms.

I'm sure this is a fairly common question asked in this sub, so if any of you have a relatively recent/relevant post that you think contains some high-quality analysis on the matter, please feel free to go ahead and direct me to that as well.

Thanks again for your feedback; it's certainly very much appreciated.

Sam