How do you create branded product pages to not compete with the main brand page.

I have noticed a lot of the products I resell compete for ranking with the main product brand page ( the page that lists all the products and describes the brand ). So if they just search for the brand, the individual product pages are competing against the main brand page. If they search for the actual product it is okay tho.

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How do you build main brand pages and sub-product pages so they are all not competing when people search for just the brand?