Local business keyword research.

I find a lot of the times when I research a keyword, let's say "airport car service", google keyword planner will show me 100 to 1,000 searches in the three counties I'm looking at. Now I go to Google and type in airport car service, I go to the first company I see after yelp. I then put that company into SEMrush, and I find that the top keywords are their company name and not "airport car service" or any variation.

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Is this a case of Google showing the least worst first?