Help with PPC case study
Hi there! Need some help understanding this. Unsure if I’m missing something or being dim here. Question is below
H&M are running a campaign that has the following performance:
CPC = 2.25 Conversion rate = 3%
They have a cost of sales (COS) target of 30%. At what level does the average order value (AOV) need to be in order for the client to be on target?
- I can’t help but think I need order total or revenue data
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Digitalmarketing


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