'My' vs 'Your' in Keywords - Do they have to be exact?
Hi all! I need some help.
I was going through SEMRush today and realized there's a huge discrepancy between two keywords - "Sell my stuff fast" and "Sell your stuff fast", with the prior having nearly all the traction and the latter having a measly 10. Does you/my seriously matter for keywords like this in metas, or is the difference negligible?
Please explain this like I'm 5. I'm new to all this and would love some info.
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