How do I drive more traffic on news posts?

Powering your business website with news articles

Since we have an abundance of news and events happening in our industry, or geographic location, every day, this provides a unique opportunity for your business.

In a lot of ways, the news industry is broke.

And it’s not because there’s a shortage of news, it’s because the internet has created many different channels from which to read the news.

This means the news industry, and the channels from which people read their news are fragmented.

And this fragmentation creates a unique opportunity for your business.

Attract new visitors to your website from news content

However, there are two places on the web that news content is not necessarily considered fragmented. And in fact, within these two mediums, news content is neatly consolidated and readily available. And these two places are search engines and social media.

News Content in Search Engines

One of the highest volume categories of search volume in Google is “news and events”. In fact, news-related search volume is so powerful, Google decided long ago to include news items directly in the search results for relevant searches.

I know from experience that news is a huge source of inbound traffic. In the past 5 years, I’ve created and subsequently sold two blogs that were accepted into Google News. And because of the sheer amount of traffic from search, and the particular type of traffic these blogs were attracting, they were seen as valuable resources to the businesses that purchased them.

But more than just the search volume, the news is highly targeted to either a particular topic or geographic location.

As mentioned with the two news blogs that I sold, these were attractive to the buyers because not only were they high-traffic websites, but the content – and subsequently, the visitors – were highly targeted to their specific niche.

And this is where the opportunity resides for your business to leverage news in search.

News Content in Social Media

Not only is news popular in search engines, but it’s equally popular in social media channels like Facebook and Twitter (especially Twitter…).

However, people find the news in social media differently than they do in search engines.

With search, people are ‘obviously’ searching for specific news events.

With social media, people see the mention of a news item, find interest in it, and click on the associated link to read more.

And this is how social media can become a huge source of inbound traffic to your website!