I manage a website for my mom.

They ran out of funding, so I wasn't doing much with the website.

They now have funding back, and I went through our keywords and calculated all of the KPEs.

We had one keyword that that has KPE score of 493. But that is just a small fraction of the work they are doing and it feels in bad taste to optimize the site specifically for that keyword.

Besides the location all of our other keywords scored less than 1.

When they were running programming they were fully booked, but now they have additional resources and should be able to help more clients.

They already refer clients to the website for programming.

Should I just recommend that concentrate the majority of their efforts on social media and offline? Or is there something else I can do?