Generating content on a budget

So I’ve been working as an SEO at an e-commerce startup for about 6 months. By no means am I an SEO expert, but I feel I’ve learned quite a bit about SEO and from a technical side I’m really starting to understand a lot of it and am feeling finally confident in my ability.

I want to start doing some of my own work on the side, and have been researching different niches to get into. My main area of concern is that I am not a very good writer and am worried about generating content with a limited budget. For my job we have writers that we work with, and I’m often writing content briefs and outlines for the writers but I never write any of the on site content myself.

How should I go about creating content for my own site, should I start just writing my self and deal with the fact that the writing isn’t great, or try to budget to get cheaper copywriters to work with?

General thoughts on content creating on a budget are welcome.