Company's Google Ad Showing Far Below Same Company's SEO Results In SERP

Hello everyone,

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I'm trying to understand why a company's google ad is showing much further down than some of their SEO results. Much further meaning 2 of the companies SEO results showed before the ad - and the ad is in first position for this SERP.

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Any insight/comments appreciated.

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Thanks!

submitted by /u/Arcannnn
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