SERP help and advice! I've spent ALOT on backlinks.

Hi

So, for a while now, I've been trying to rank a location page for the keyword "pest control London" I've built many backlinks and only just learnt about SERP Intent. So, the majority of the pages ranking for this term are, in fact, home pages.

Therefore, my question is, where would you go from here? Would you redirect the location page to the home page or continue my efforts into the location page, which is actually ranking number 12 in the SERP.

Confused as obviously, I've put a lot of time, effort and money into this location page, and ultimately I want to know if redirecting is the correct thing to do?

Really appreciate any advice