Reasons for Page Dropoff in Organic Rankings
Hi All, I work for a large ecommerce site and have a somewhat perplexing situation. We had a particular page that was one of our largest trafficked pages (over 1000 visits/day) that suddenly has almost disappeared from the index. It started at the end of April and gets almost no organic traffic now. This was not the most well-optimized SEO page and performs poorly for speed and CWV. I suspect this could be the reason but it's disappearance makes me feel like something else is going on. Every crawl and analysis shows nothing being wrong and it is in googles index when inspecting in search console. My question is has anyone found any abnormal reasons a page was suddenly deranked massively? I am somewhat suspecting a backend change may have done something. We did a migration for some of our pages that doesn't seem to have affected this page but I wonder if perhaps it did in some way that I just can't find.
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