Ranking for "City" and SEO is basically a waste of time (in my case)

I was able to get to #3 and hover around #3 - #5 for my "City" and SEO - but it gets very low traffic :)

I used to think it was a "must do" but the more I think about it, the more it's better to focus on much larger marketing terms that clients are searching for. We think everyone knows was SEO is but the truth is that many others dont