How often should I post content for my ecommerce blog?

I feel like if I’m posting 3-4x a week, my content will be very watered down and a bunch of word salad. My main competitors on post once a month, and their content is pretty bad. Would 2x a week be acceptable?

Edit: I run an ecommerce store not a blog about ecommerce haha

submitted by /u/moneymanmike03
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