Google Stories for SEO

I am curious if any of you are optimizing for Google Stories (in the US)?

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1. Do you only set and forget them?
2. Do you optimize specifically for Google Discover, Google Search, or Google images?
3. In which case scenario do you find using them the best?

Feel free to share any tips & tricks.

Or generally everything related to this topic that you find interesting!

Thank you!Dimitar Petkov